Category Archives: Wobble

Ketchup Calculus

Recently Heinz announced they have reformulated their tomato ketchup with about 15% less salt. Because they hold six tenths of the ketchup market, and because their recipe has not changed in nearly 40 years, this must have been a hard decision to make. They probably predicted some negative reactions. Why did they proceed?

Heinz altered their flagship product under pressure from politicians, but not yet under force of law. Here is an oversimplified economical argument for reformulating ketchup with less salt. Continue reading